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How Customer Data Can Drive Higher Revenues

As a Marketing Executive, the following tasks are critical to your success:

• Allocating Marketing resources to your best customers
• Demonstrating which Marketing investments are generating returns
• Finding sources of untapped revenue

An effective framework for managing your customer information can address these opportunities.

To implement this framework, follow these four steps:

1. Identify and Outline your Objectives to successfully manage your customer base
2. Detail the metrics required to support your objectives
3. Perform a Data Assessment
4. Provide a Roadmap showing implementation steps and work effort estimates for each of your milestones