Blogs

With the New Year upon us many organizations (and individuals) are putting plans in place for 2009. There are lots of discussions of strategic objectives, goals, critical success factors etc. The biggest challenge sorting through the planning process...

Yahoo announced they are reducing their user data retention policy to 90 days. Read about it here . Is this good or bad for users? Theoretically the more information a company has about you the better it can service you. The company knows your interests...

I attended a roundtable event this morning put on by the Canadian Marketing Association . The panelists represented a great cross section of Marketing Executives from Harlequin, Canada Post, Chapters-Indigo and Dell Canada. Two common themes of the greatest...

In a presentation I did this week the following image caught a lot of attention: I discussed how with existing customer information and software that you likely already have (Excel and Microsoft SQL Server) you can optimize your customer management processes...

For those of you that live in the Southern Ontario region you know that the summer of 2008 will go down in the records books as the rainiest summers on record. The weather was often sunny and warm, but when it rained it really came down hard. Unfortunately...

I saw a brilliantly simple application of data mining this afternoon. Consider the scenario where you already have lots of data and users still entry more data via a web form. Apply Data Mining to determine if the information the user entered makes sense...