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Nielsen Media Research
Television Audience Measurement System
Nielsen Media Research (NMR), the famous TV-ratings
company, is the leading provider of television information
services in Canada and the U.S. Clients include television
networks and affiliates, independent stations, syndicators,
cable networks, cable systems, advertisers, and their agencies.
The company has headquarters in New York City, and offices in
major markets across Canada and the United States.
Nielsen Media Research, in Canada, is a
leading provider of television audience measurement (TAM).
Advertisers, Agencies and Broadcasters benefit greatly from the
national and local TV ratings services that Nielsen provides –
the industry gold standard for measuring the value of commercial
In addition, the company gives the media industry access to
new insights into competitive advertising activity and offers a
robust range of superior advertising information services. The
Advertising Information division (AIS) of Nielsen Media Research
provides advertising expenditure tracking and campaign GRP
tracking that helps you identify your competitors’ media
strategy. As well, a range of broadcast and print creative
services are available for the benefit of the advertising
NMR’s TAM system was a collection of
applications written and enhanced over the past 20 years. The
combination of customer demands, competitive pressures and a
changing industry pushed NMR to address the underlying
technology that supported the TAM system. The conclusion was to
completely re-invent the manner in which the organization
analyzed and communicated its results. A 10 month timeline was
put in place to review the inner workings of the TAM system and
to recreate them using the .Net 2.0 Framework and SQL Server
Agora worked with NMR to redefine its
data model and to rebuild the database in SQL Server 2005.
Simultaneously we worked together to re-invent the user
experience and how NMR’s clients will access the data. As part
of the engagement with NMR, we helped to train and develop a
.Net development team, transitioning the team from the support
of the legacy application.
The new TAM system (named Borealis), which
has launched, is a smart client application. Users interact over the
web with centrally managed databases. The new application has
eliminated the need to send data via download or CD and has sped up
searches and analysis by 100 times over the previous application.
This solution is built using .Net 2.0 and SQL Server 2005.
This project has enabled NMR to protect its
flagship offering in a competitive landscape and has eliminated a
number of key customer issues, while increasing the speed with which
customers receive the analysis they need.