Cornerstone

Info-direct

Customer

Cornerstone is a leading Canadian supplier of information-based marketing products and services. The Cornerstone Group of Companies helps clients find new customers and communicate with existing ones. Their services included an enhanced, national telephone directory which is available on-line by subscription.

Mission

"Achieving our mission to be the best in the world at helping our Clients find and keep good customers."

Cornerstone can be summed up by three guiding principles: Clients. Our people. Technology. These are the watchwords at Cornerstone. We make them our core competencies. We never lose sight of them and we never stop striving to improve them.

Challenge

With over 13 million records in their database Cornerstone required a partner that could guarantee fast, accurate search results. The existing search engine lacked some of the more advanced searching functionality available that Cornerstone’s customers required such as geographic proximity matching and fuzzy name searches.

User account management required intense maintenance and administrator intervention. The goal was to streamline this process and push much of the user account management down to the client for self-service.

Approach

Following the Microsoft Solutions Framework we worked with Cornerstone to plan and design and new Info-Direct web site and database. From a technical perspective our approach had to minimize the downtime for Cornerstone’s customers.

Solution

The new solution provides Cornerstone’s customers with the ability to perform advanced searches against a national telephone directory including fuzzy searching, partial number, previous history, past accounts and geographical proximity searches.

Clients can self-administer user rights for their users and Cornerstone is able to communicate with its customers using notices and announcements on the home page.

Impact

As a result of this redevelopment, Cornerstone has protected its position as the premier supplier of an enhanced, national telephone directory. Customers now have a more robust search platform that provides more consistent relevant information.